Because our lives are comprised of and lived in stories, leadership can be more effective when we take into account what those we lead are saying. This means a careful listening to history and determining the boundaries erected by a story. Narrative Leadership is the willingness to learn the storied history of people and their organization then deliberately and cooperatively using those stories to fashion a future.

Narrative leadership is a method and as such adaptable to all organizations. Generally, the term means two things. The first is to create or introduce change by relating the change initiative to stories. The second is to see that an organization has a story or stories that define it. In this use, before any change is initiated the leader will determine those stories and how they may impact what is proposed. Narrative leadership can be used in any organization. It is best used where change can take effect over time.

Tuesday, May 24, 2011

Memories and Narrative Construction

Memories and Narrative Construction

There continues to be a good deal of research about the importance of story in leading an organization. Some thoughts about this revolve around the understanding that narratives are powerful because they are stories. They are the stories we tell about ourselves that fix our place in time and link our memories with events. They bring coherency to our experiences1 and help us create meaning.2 When our stories are woven into a comprehensive narrative, they become the way we know ourselves and our larger society3 as well as the main source of knowledge in our organizing.4


The narrative of everyday life is a timing of activity in an attempt at making sense of our experiences. It provides rhythm to the social order5 and through it we relate what is past to what is present, organizing the experience of time into a personal history6 (Richardson, 1990). Richardson said,


People organize their personal biographies and understand them through the stories they create to explain and justify their life experiences. When people are asked why they do what they do, they provide narrative explanations. It is the way individuals understand their own lives and best understand the lives of others. (p. 126)


Collective Identity

In forming these narratives, our memories refer to events that are known and verifiable, the same memories that provide us a sense of personal coherence and integrity. In effect, they help form the basis of our personal identity9 and make change of our identity (something we choose to do) perceived differently than change to our identity (something forced upon us).10


Organizational identity is a combination of member’s individual narratives with the narratives and myths of the organization. It represents what an organization does, enables its members to locate themselves and their place in the world, and reflects the underlying values, assumptions, philosophies, and expectations of organizational life.11 The result is that the organization becomes a unique expression the individual identifies with, even to the extent that self-esteem can be intimately connected to the organization’s identity.12 Taking this concept and applying it the members in the “Blue Chair” story makes it possible to see why what the members held corporately was also held personally. In other words, these were organizational narratives because they were also personal narratives.


At issue in leading organizational change is the leader’s appreciation for the lived experiences of members and the practices they have privileged. It is not a slavish confinement to honor everyone’s story but those that result in the practices for which the organization is known.



1 Bojea, D. & Rhodesb, C. (2005). The leadership of Ronald McDonald: Double narration and stylistic lines of transformation. Leadership Quarterly, 17, (1), 94-103.

2 Polkinghorne, D. (1988). Narrative knowing and the human sciences. Albany, NY: State University of New York Press.

3 Denzin, N. (2000). Narrative’s moment. In Andrews, M., Sclater, S., Squire, C., & Treacher, A. (Eds.), Lines of narrative: Psychosocial perspectives. London: Routledge.

4 Brown, A., Humphries, M., & Gurney, P. (2005). Narrative, identity and change: A case study of Laskarina Holidays. Journal of Organizational Change Management, 18, (4), 313-326.

5 Patriotta, G. (2003). Sensemaking on the shop floor: Narratives of knowledge in organizations. Journal of Management Studies, 40, (2), 349-354.

6 Richardson, L. (1990). Narrative and sociology. Journal of Contemporary Ethnography, 19, (1), 116-135.

9 Fivush, R., & Neisser, U. (Eds.), (1994). The remembering self: Construction and accuracy in the self-narrative. Cambridge, UK: Cambridge University Press.

10 Lundberg, C. (1999). Organizational development as facilitating the surfacing and modification of social rules. In Pasmore, W., & Woodman, R. (Eds.), Research in organizational change and development. Volume 12. Stamford, CT: Jai Press.

11 Hopkins, A., Hopkins, W., & Mallette, P. (2005). Aligning organizational subcultures for competitive advantage. New York: Basic Books.

12 Brown, A., Humphries, M., & Gurney, P. (2005). Narrative, identity and change: A case study of Laskarina Holidays. Journal of Organizational Change Management, 18, (4), 313-326.

Wednesday, March 9, 2011

Change Leadership

Leading Change

Leading organizational change can be daunting and while it likely will never become a favorite task neither does it have to be your crucible. During research into the leader’s use of story to conduct change, I discovered three essential practices.


You Have to Know Your Approach to Leadership


Knowing your approach deals with two things: Your personal approach to leadership and your approach to leading change. While not meant to be prescriptive or exhaustive I encourage leaders to determine which of the following three leadership approaches is most natural to them: Builder, Crusader, or Developer. Builders are people who get their strokes building the organization; it and not people are the priority. Crusader oriented leaders are consumed with a cause. For the Crusader oriented leader the cause is greater than either people or organization. Developer oriented leaders develop people and are highly relational. They too can successfully lead organizations but may do so with a greater value for those they lead. To accomplish their work leaders move into and out of these domains but will tend to exert greater influence in only one of them. Because our leadership approach reveals how we instinctively relate to members, I’ve found that before undertaking a change initiative leaders must get clear about this facet of their leading. The second essential practice for leading change is to have a firm grasp on how we approach change.


You Have to Know Your Approach to Change


How leaders approach change is as important as the change they envision. Here are four that work regardless your leadership approach. Communicate. First, realize that people don’t reject change as much as they resist being surprised. The three C’s of change are simply communicate, communicate, communicate. Change. Second, in making a change if it isn’t necessary to remove the practice you want changed then don’t; merely add the new one. This gives those who need more time the time to adjust and those ready to move forward the path to do so. Contact. Third, periods of high change demand high touch. That is, you and your leadership team must not only be accessible but pro-active in giving assurances with your words and presence. Confirm. Fourth, acceptance of any proposition is made easier when people know that their values are being honored. As members evaluate our change efforts to determine whether their values are supported or threatened we’re given the opportunity to touch those values and provide the concepts and language needed to discuss the meaning of the change. These efforts are given greater meaning when leaders take it upon themselves to know the story of those they serve.


You Have to Know the Story


Simply put, conversation in organizations is on two levels. The first merely reports activity and are the reporting stories that informs you Mike went skiing, Susan was sick, etc. Not particularly remembered by those who hear them they pass into what was just another day. The second are those that by bearing an essential truth of our corporateness provide structure and meaning for our interactions. Think the “HP Way” or Ray Kroc’s message of consistency for McDonalds. These structuring stories speak of values; they form the organization’s heritage and even become the shared understandings to which everyone is expected to subscribe.


Stories not only create identity for organizations but define it for individuals as well. Our fondness for narrative makes us ready receptors for cultural stories as from them we extract what eventually becomes the components of our selves. To some extent this same fondness is at work in our appropriating organizational stories, especially if there is agreement with our personal values. The result can be a sense of “fit” and affinity with the organization. While this doesn’t mean we will like everything our organizations do, it underscores that in the areas where the corporate story and our own share similar values and because our personal identity and that of the organization are similarly grounded, we will resist change to the story. Our identity demands it and is the reason why knowing the story is important.


There are instances when the organization’s story must change but these, I suspect, are few. Usually, the leader’s role is to restate the original story, bringing the organization back to the values that made it successful.

Saturday, July 31, 2010

Cross-cultural Leadership

The Good News

If you lead from a foundation of values shared by your members, if you emphasize team building, if you involve your group when making decisions, if you support those who work with you and aren’t status or class-conscious or independent and individualistic then it’s likely you could lead in any culture. Yes, it’s a little more complicated than that but the good news is that good leadership is universally recognized and desired.


A study across 20 countries discovered eight common leadership characteristics. They are: responsibility /commitment, charisma, competency/experience, authenticity/integrity, drive/passion, intelligence, insight into the future, and courage/risk taking. The GLOBE study generally agreed stating that while behaviors and leadership characteristics are culturally bound, some leadership characteristics are present in every culture and give rise to forms of leadership so germane to humanity as to be the same everywhere. In effect, what culture may make acceptable is, by virtue of our common humanity, already credible. In the GLOBE study four leadership styles are universally viewed as contributing to leader effectiveness while two are seen to inhibit leader effectiveness. GLOBE is not the only study to examine leadership across cultures; however, the six leadership styles it reports are worthy of consideration.


Those that make for effective leaders are: Charismatic/value-based leadership or the ability of leaders to “inspire, motivate, and encourage high performance from others based on a foundation of core values. Team-Oriented leadership places emphasis on effective team building and implementation of a common goal among team members. Participative leadership reflects the extent to which leaders involve others in decisions and their implementation and Humane-Oriented leadership comprises supportive and considerate leadership. The two leadership styles universally seen to inhibit leadership: Autonomous leadership or independent and individualistic leadership behavior and Self-Protective leadership that focuses on ensuring the safety and security of the individual through status-enhancement and face-saving” (Middlemist).


The Big Picture

Taking cross-cultural leadership a little further, five common themes or rules are thought fundamental to human society; rules, it appears, that naturally inhere among people and as such have critical implications for leaders. They relate to 1) Power, 2) Role, 3) Relationship, 4) Time, and 5) Behavior. These five are referred to as core cultural dimensionsand ask the following questions of a given society. 1) Is power distributed vertically as in a hierarchy among the people or horizontally in a participative fashion? 2) Are groups or individuals viewed as the fundamental building block of the society? 3) Are external events viewed as something we must control or live with? 4) Is time based on attention to single tasks or simultaneous attention to multiple tasks? 5) Is the locus of societal control the uniform application of law/policy or personal ties? For example, as to Power a culture may make some live with what others decide (vertical power distribution), as to Role its people may value the clan over the individual (group over individual), concerning Relationship its people could see their future influenced by sources not of their control (external events are to be lived with), Time could be reckoned by the event instead of the accomplishment of details (time based on multiple tasks), and their Behavior may be governed by group rule more than objective civil law (law in personal ties).


The importance of these to leaders isn’t in the determination of whether a given culture is “Eastern” or “Western” in worldview for the tendency to see cultures in these polar extremes isn’t altogether accurate. As an example, cultures that could be considered “Western” prefer hierarchical power distribution the same as their “Eastern” cousins. Because of this “worldview” in reference to cross-cultural leadership, unlike to that of philosophy, has a challenge. It also serves as reminder for the cross-cultural leader to rely less on preconceptions than sensitivity. No, the importance is in what these things mean for the leader’s pace of change. For if leadership is about any one thing it is enabling people to change something about their location, beliefs, and/or practices. Doing so with a cultural frame out of sync with those you serve will lead to frustration and ultimately burnout. In addition to these structuring themes, cultures also contain rules that determine how the behaviors and characteristics associated with leadership are understood.


Culture-wide Understandings About Leadership

Just as individuals hold ideas about what leadership is and compare them against those who purport to lead, cultures do too. That is, the expectations, permissions, and status given leaders results from cultural forces and forms people’s expectations of what a leader is and does. Negatively, it means that people will resist leadership if it’s seen to violate their commonly shared understandings. Positively, it means that roles are defined and these stipulate what leaders can and may do in their work as well as what may be assumed about their place. For instance, in some cultures it would not be considered unusual for a leader to assume that his/her place was in command. Yet in aboriginal cultures this would be an offense to their value of communal consensus building. In this example the value of place differs among cultures.


Culture is, in the words of another, the “software of our minds” programmed through a common language, belief system, ethnic heritage, and history. Culture supplies the “fit” that assures us we belong and highlights why others don’t. It is complex in its composition yet simple in its expression making what those within know instinctively the work of years for those without. We live by it and protect it without thought to the demarcation it creates among people accepting all such as normal. And normal it is but lest we be lulled into thinking that culture is quantifiable it’s worth bearing in mind that no consensus exists as to its definition. In large strokes culture refers to the rules in use by human collectives to distinguish themselves from each other. For the leader who desires to lead well and finish well learning rather than assuming the nuances of a culture, be it national, regional, or organizational, is the first step to fulfilling service.

Wednesday, June 9, 2010

Implicit Leadership and Categorization Theories

In brief, Implicit Leadership Theory (ILT) says we hold mental prototypes that are ideal instances of leadership. When an individual meets our mental criteria, whether or not they identify as a leader, we’re inclined to see them as such. In conjunction with this is Categorization Theory (CT) that suggests we will evaluate leaders who match these internal images more favorably than those who don’t. In the first are the reasons we accept leadership and the second the mechanisms that make acceptance possible.


Our recognizing leadership seems to occur, in part, by the information we receive, interpret, store, recall, modify, and act on. In fact, what are thought as mental images may not be static images at all but constructs that emerge in the moment based on context, history, and the qualities of the people involved. Whether we recognize leadership from stored images or the ability to create them some of the more important variables that make those images are our personality, the similarity of the leader to ourselves, and the traits of our family.

Personality and Similarity
In regards to leadership, personality is discussed along five axis: “(1) Agreeableness - the tendency to be sympathetic and helpful to others; (2) Conscientiousness - the tendency to be reliable and punctual; (3) Extroversion - the tendency to be active and talkative; (4) Openness - the tendency to be open to ideas; and (5) Neuroticism - the tendency to experience guilt and irrational ideas” (Keller, 1990). In exploring the thought that we choose leaders most like us Keller tested the personality traits of agreeableness, conscientiousness, and extroversion and found that we use them implicitly to determine suitability for leadership. Here agreeableness determines the value we place upon a leader’s sensitivity, conscientiousness the value we place upon a leader’s dedication; and extroversion the value we place upon a leader’s charisma. In other words, the extent to which we’re agreeable, conscientious, and extroverted is roughly the same that we look for in our leaders. This scheme or way of working is inward to us and implicit in how we choose people to lead others or us. But where do we get the first images?

The Traits of our Family
Parents are the first leaders we see and as such role models that codify leadership for us. It is in our family unit that we observe the first instances of leading and following and while this isn’t the only source for leadership prototypes it is an important one. The susceptibility to parental influence is enhanced by two conditions: a) Our preference for familiar behavior and b) our assigning value to behavior by its outcome, i.e., a parent yells and get his/her way, since getting what you want is good we deduce that yelling is good. The fact that yelling isn’t socially acceptable loses importance to what is familiar, in this case, the parent yelling and the “good” result it produces. Yes, that’s simple, maybe too simple but it does communicate an important truth about ourselves: We’re impressionable to what benefits us. Through this ready lens of impressionable self we concretize the images of leadership portrayed by our parents, particularly when the parent is overbearing. In the same work mentioned above, Keller also discovered that parental traits of manipulation and dominance are more likely to be internalized as acceptable images of good leadership while that of compassion less so.

This isn’t to say the only images we take from our family are those of dominance, far from it. While these do impress us and are retained in our thinking others are likewise formed, especially those built around our perceptions of parental behavior as opposed to the actual behavior. Interestingly, Hartman and Harris found that regardless the behavior a parent reported as their own, the child’s perception of the parents’ behavior is that modeled in their leadership.

This makes it essential that the leader have understanding of the stories that give shape to the lives of those s/he purports to lead. It also requires that the narrative undertaking be entered into aware that leadership will mean something different to each member. There is acknowledgment of this possibility in Implicit Leadership Theory where members determine the effectiveness of leadership by comparing the leader’s effort against their own internal model of what an effective leader is. The stories of our life do produce memories but also templates by which we know and understand. Learning them before attempting change, while slowing our effort to “get there,” helps make the transition a more humane affair.


Keller, T. (1999). Images of the familiar: Individual differences and implicit leadership theories. Leadership Quarterly, 10(4), 590-607.

Wednesday, March 31, 2010

Embodied Leadership

Donna Ladkin and Steven Taylor have written about a form of leadership that they’ve called, “Authentic Embodied Leadership.” While their work has meaning for all leaders it seems especially fitting for clergy leaders. The premise is simple: the leader’s ability to convey authenticity enhances the follower’s experience of the leader/led relationship. Although in the field of leadership studies no agreed upon definition exists as to when our leadership is authentic, Ladkin and Taylor have discovered three themes that run throughout. They are: a) authentic leadership is an expression of the leader’s true self; b) the leader must be aware of his or her self to express it authentically; and c) since the self is inclined toward virtue, authentic leadership is closely linked to moral leadership. However, leaders and followers may be equally as challenged to find the true self.

The difficulty is two-fold: For the leader it is to find the mechanisms that bring awareness of their self. For followers it is to discern when the leader is expressing his/her true self. What followers can see, however, is the leader’s body and how s/he uses it. It is upon this that follower’s perceptions are keyed. Though unable to know the inner thoughts of their leaders, follower’s awareness of them as knowing themselves and thus revealing through their body what is genuinely and truly self forms the basis of followership. In short, our bodies become the method by which our invisible intents are manifest and the follower’s perception of the leader’s authenticity founded.

For this embodied leadership to remain authentic to both leader and follower the leader must be aware, if not give expression, to what s/he actually feels. Doing so is to engage in the awareness of self that occurs between our bodily clues and the larger world’s affirmation of our identity, but how is that done? These two, our bodily clues and the world’s affirmation of our identity, are referred to as our somatic and symbolic states. The somatic holds the existence of a firm, stable, and fixed self as a matter of fact while the symbolic sees the self as constructed from the stories that comprise our living and created depending upon the context. In the somatic view the sense of self can be thought of as grounded in our bodily reactions. This can be, among others, an inner sense about a decision; a “feeling” that arises in our emotions or that is felt in our body. If listened to it takes us closer to the “real” us. In the symbolic view others validate our real self by their response to our actions as we interact with them through language and gesture. In effect, the world tells us who we are.

So which is it? In reality it’s both. Because our self changes as we learn and age, we use both clues to determine our real self at a given point in time. Rigorous self-examination isn’t needed but awareness of what our inner clues tell us about ourselves and what others affirm about us are. This embodied leadership will enable us to lead authentically and followers realize the stability that authenticity brings.

Ladkin, D., Taylor, S. (2010). Enacting the ‘true self’: Towards a theory of embodied authentic leadership. The Leadership Quarterly, 21:64-74.

Thursday, February 4, 2010

Public Leadership: The Art of Leading Responsively

Leadership in a not-for-profit enterprise can differ from that in a for-profit venture. Without the motivation of market wages to entice cooperation people are motivated by another sense, often the altruism of helping accomplish the organization’s mission. However, recognizing that not-for-profit members respond to a different motivation isn’t all that’s required of leadership: the appeal for cooperation also has to be packaged differently. In other words, taking a “do as I say” approach may satisfy the drive for corporateness but if we're to retain members our involvement in their cause must be the medium of our communication.

Newer thought on the topic of Public Leadership can benefit those who lead not-for-profit enterprise. Although in a traditional sense Public Leadership has had more to do with elected leaders and those who work in government service, the term has expanded to include those entities oriented toward the common good within not-for-profit leadership, corporate leadership, and community leadership including religious, health, and social care. This broader definition moves Public Leadership from the nexus of politics and funding by taxation that once anchored it to the recognition that the common good may be interpreted by public entities chosen in forums not associated with political office. Consideration from two areas of human experience has enabled the expansion. These are the notion that leadership to be called such must be responsive to those it serves and that human emotion is intelligent. Both offer helpful insight.

The assertion that leadership must be responsive to those it serves is in some sense a refutation of the “great man” school of thought where leaders are seen as “be all” and “end all” beings. It recognizes that instead of located in a person called “leader,” leadership can be both specific to the context and co-created with members. What this new responsiveness entails is an understanding that we will not be “on point” in every situation, that other members are equally or more qualified to express the interests of the group and enable the achievement of its goal. It also holds that our leadership is a give and take of influence between leader and member and not by virtue of any title. These thoughts fix our service in irrevocable fashion to those we serve redefining it as “one among” and not merely as “one.”

The second consideration to influence Public Leadership is that emotions are intelligent and contrasts with the philosophy of Max Weber that public servants should maintain formal distance and in the execution of their duties be passionless. This emotional antiseptic came to be seen as a source of greater control and less initiative for some who work within and are served by public agencies, bureaucracy, and process: Its result was thought visible in a leadership concerned with the public more in name than fact. With the advent of New Public Management and its openness to modeling public service after the marketplace and recent thought calling for leaders “to take account of the complex processes of co-creation between producers and users” (John Benington, From Private Choice to Public Value?), the need for an intelligence beyond mental prowess has come to the fore.

The proponents of emotional intelligence present it as at least one possibility beyond what mental acuity can produce. They may be right. Robert Kramer (
Beyond Max Weber: Emotional Intelligence and Public Leadership) begins with the premise that intelligence doesn’t cover all knowledge, that an entire world of knowing exists beyond the boundary of logic. He refers to this as our intelligent emotions and the source for building both group intelligence and social capital.

Without the intelligent guidance of emotions, human beings cannot respond to situations very flexibly, take advantage of the right time and right place, make sense of ambiguous or contradictory messages, recognize the importance of different elements of a situation, find similarities between situations despite differences that may separate them, draw distinctions between situations despite similarities that may link them, synthesize new concepts by taking old concepts and combining in new ways, or develop ideas that are novel. Without the guidance of emotions we cannot be intelligent. Without the guidance of emotions we cannot be rational. (p.5)

Central to the inquiry is if leaders will continue to see people as things to be directed or as potential to be discerned? Emotion in our leadership makes us vulnerable and sensing and instills a listening posture. Its lack robs us of the contribution of people and the good sense they could have made to the endeavor. While this is applicable for all forms of leadership even if not for all situations, not-for-profit leadership can especially benefit by the increased sensitivity to its members, their concerns, and cause available in emotional intelligence.

Clearly, not all who serve publicly are unresponsive and must change. The malady of leaders disconnecting from members is universal to all forms of leadership but can be corrected by seeing our work as influence and not position and through a willingness to explore the messiness of emotions. Although behavior seems generally to fall within known areas, still, the variableness of we humans along with the need of successive generations to express knowledge in familiar frames of reference make the work of research never complete. In this vein, leadership as a topic continues to be studied, analyzed, and categorized. This has produced multiple theories about leading and given the several forms that leadership is thought to take. Public Leadership is one of those forms.

Saturday, November 21, 2009

Neo Institutional Theory and Leading Change

Currie, Lockett, and Suhomlinova have completed research that underscores the role of environment upon our leadership. In their article, "Leadership and Institutional Change in the Public Sector: The Case of Secondary Schools in England" (The Leadership Quarterly, 20, (2009), 664-679), they make the case that rather than being isolated to either personal characteristics or situation, leadership can be an amalgam of these but with another added: the environment in which the leader serves.

Their work is grounded in neo-institutional theory, a theory that posits the practices of our organizations are affected by the institutions within society. Among these are institutions with power to regulate and thus manipulate conformance and those that reify values and define what is normal. The use of the word "institutions" doesn't refer first to buildings or organizations but to an idea or ideal through which the accumulation of permissions to wield influence over human agency has become a structure of power over that agency. Examples of two such can be government and culture.

In a study that tracked the work of school principles tasked with introducing a "results oriented" leadership to their schools, they noted that the preferred and commonly accepted form of leadership for principles was a "moral" leadership that valued "wider social goals" over test scores. These two, results oriented leadership and moral leadership, in effect, reflected the public face of two institutions: the former representing the government and the latter the educational culture. Though the principle's had good reason to conform to the government's demands - such as sanctions against their schools - in those settings where students were socially deprived, principles chose to express leadership in support of the environment that fostered them: the educational culture and its insistence upon a moral approach to education.

It should not be concluded that the principles sole reason for rejecting the government legitimating their leadership was an unconscious need for acceptance by their faculties. Yet it does underscore the importance of environment upon our leadership and as importantly what we believe about the ultimate goal of that leadership. Further, it suggests that not only are we are a product of the environment that shaped our beliefs but also of the one in which we serve and from which we take cues regarding that service.

For those leading organizational change the implications can be sobering. In this instance, the principles were to counter the culture of their organization and in the process effectively negate decades of permissions that had come to govern human agency. Not all organizational change is so dramatic yet leading people to create a new story about themselves and the organization that defines them can be. To say it requires sensitivity of the leader is not fair to the tremendous strain s/he is placed under. Rather, it is essential for the leader to know themselves and in that knowing be fully aware of their values and what animates them.